SEO Bible by Jerri L. Ledford
(ISBN: 978-0-470-17500-2) As usual I have not purchased this book, I have, however, borrowed it from the Ottawa Public Library.
This is an excellent book for those who are beginners in the “Mug’s Game” of Search Engine Optimization.(SEO) It explains what the basic concepts of SEO are, and why they are important if you are trying to make money on the web.
The book starts sensibly talking about how you need a plan for how you are going to use SEO on your site (know what you want to achieve so you know whether you have succeeded or not). A good point made is that if you are going to do this, you should use Google Analytics to collect data (again, you need data to know whether you are succeeding or not).
The book then dives into different SEO techniques like the use of META tags on your site to get Search Engine Robots to find your site and be able to classify it, correctly. If you do a “View Page Source” on this page you’ll see which meta tags I have set up for this site too. The key to SEO is the use of Keywords, and the rest of the book outlines well how to get Search Engines to associate Keywords with your web site, and how to get your rank for that Keyword up the list (appearing on Page 10 on Google isn’t your goal).
Very good learning points about Keyword densities (don’t use them too little OR too much), and what techniques you should be using in a Pay Per Click (PPC) environment as well. Their explanation of PPC is useful for “newbies” as well, I learned 1 or 2 things I didn’t know as well. I skipped the section on Advertising keywords, since I was not very interested in that section (yet), but it seems quite detailed on tactics in that area as well.
Content is king, is my credo and the book outlines the importance of not simply putting out a bunch of retread information or some hack-kneed old information, you need to be interesting and fresh to attract and KEEP readers (don’t just do book reviews, as an example, unless your site is a book review site).
The books sections on Links and Robots is again very illustrative and important to understand if you want to play the SEO game. This site for example has very incoming links and whereas my financial site have hundreds of links in which helps it keep it’s popularity. How to deal with Robots is also quite important and the explanations in the book are very helpful. The author’s warnings about SEO SPAM should be heeded, unless you want to be a Black Hat SEO person (i.e. a bad guy).
Analysis of the data after you have implemented your plan is your final goal and deciding whether you have succeeded (and how you might change your plan to create more success), concludes the books content.
I always feel that if I get three new ideas from any content it is of value, and I view this book as a useful resource and a good read. I will not be buying it, as I have already noted from it what I want to use, but I would recommend this book if you are starting out in the SEO game.