Writing a Critical Swerve Article
One way to keep readers interested is writing with a contrary view to seem like you agree with a wrong idea.
Content
Eight Year Old Archives and their Use
What do you do with a site archives with over 10 years of articles? Use the archives to create new entries? Maybe.
The Power of Long Tail
THE Canadian Personal Finance Blog once discussed scapegoating, specifically parents blaming referees in sports, in a post titled “I Blame the Refs.” Despite the initial lack of engagement, a controversial NFL game led to a surge in readership for this post, an 800% increase, due to a spike in related Bing searches. The author attributes this to “Long Tail” keyword search benefits, similarly experienced with a 4th of July post, highlighting the unpredictability and luck involved in search engine traffic.
#LongTail
Once You Have 2000 Posts…
When you have a very large backlog of over 2000 posts and articles, what do you do? A great deal of rewriting is the first thing to do.
Freakish Posts and Who Reads What?
Who will read a weird or freakish post? Darn good question, but sometimes a lot of folks.
Greatest Link Building a Tutorial (Internal)
Why is link building to internal articles important? If you have more than a few articles, how are folks going to find all your cool content? Make sure all internal sites are 1 or 2 clicks away from reading, or you will have a large backlog of dead articles. #SEO #LinkBuilding