fbpx
Skip to content

Content

lemur on grass in motion

The Power of Long Tail

THE Canadian Personal Finance Blog once discussed scapegoating, specifically parents blaming referees in sports, in a post titled “I Blame the Refs.” Despite the initial lack of engagement, a controversial NFL game led to a surge in readership for this post, an 800% increase, due to a spike in related Bing searches. The author attributes this to “Long Tail” keyword search benefits, similarly experienced with a 4th of July post, highlighting the unpredictability and luck involved in search engine traffic.
#LongTail