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Trolls Love SEO?

SEO Trolls

Another one of those ideas that struck me (that I am sure most folks already knew), but the Internet Troll Brigades out there (specifically the Foreign Actors and belligerent cusses) are simply using SEO (Search Engine Optimization) tricks to insight their brand of silliness. Indeed SEO leads to Trolls doing naughty things online.

Think about the basics of SEO:

Reputation Trolls

No one will listen if you just come on and say, “Buy my new widget,” you need to build up your credibility out there.

Advertise

If you are creating a new site, you want to Advertise on Twitter, Facebook, Tumblr or anywhere you can to get your name out there. The same is true for Trolls. They simply create fake websites and then advertise their malaise news.

The concept of #Fakenews is accurate. It is just ironic that Trolls adopted it as one of their action attacks on real news. Advertising on Facebook and other players makes it easy to put eyes on misinformation.

Money is the easiest way to build up your SEO, but it is also easy for Trolls.

Influence

Once you have a reputation, your influence and credibility will drive customers to your site. You want your name to become synonymous with the product or area you are in. In my case, I try to be mentioned when Canadian Personal Finance is mentioned.

In the Troll’s case, they want to cause people to take their opinions as being “good” (or “bad” depending on how they want to manipulate you).

Other Troll Tricks

Trolls also have their arsenal of tricks:

Interesting Links

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