Most of the best marketing tricks I have learned over the years are from Pro Wrestling. You’d be surprised how applicable most Wrestling audience trickery can be in the day-to-day stuff.
One of the easiest tricks to use is the Cheap Pop, which is defined as:
Cheap pop
The incitement of a positive crowd reaction by “kissing up” to the crowd (for example, mentioning the name of the city or complimenting a local sports team). Heels often follow the same principle but in reverse to get booed (see “Cheap heat” above).
Wreslting Lore
Cheap Pop Title Examples
I used this trick this week with my post Elf on the Shelf (for Money), where I mentioned Gail Vaz-Oxlade by name and then incorporated her style into the content. The other Cheap Pop trick I did was ensuring that when the story was posted, I included @GailVazOxlade (her Twitter handle) in my Twitter push for the article. I was lucky enough that she read it (and wasn’t annoyed by my statement), and her readers saw that, and I got a nice bump in readership that day.
Is this a cheap way to get more readers (maybe only briefly)? It may add more readers than Carnival Post has ever done for me. I would only do this if you knew you would get a relatively positive response from the “celebrity” you mentioned, but this post then got exposed to Gail’s 24,000 followers (not bad). Nice pop for the day.
How do you get the biggest Pop?
Agreeing with current trends can help, and having a snappy video to go with it. Including a topical Meme never hurts eithers.
Is a Swerve the Same as a Cheap Pop?
No a swerve tactic is trying to be contrary to see if you can get a bigger Pop. A cheap pop is simply cow-towing to current topics.
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