Guest Posts: Please Stop the Madness
This highlights the overwhelming frustration bloggers face with unsolicited guest post requests from strangers, describing the influx as a “tsunami of e-mails.” The BCM criticizes cold emails as ineffective and often ignored, emphasizing the importance of building genuine relationships with bloggers before proposing guest posts. Suggestions include engaging with his content through comments and shares, understanding the blog’s perspective to ensure alignment, and networking strategically to build credibility.
Additionally, the article notes a growing trend where some bloggers charge fees for guest post opportunities, ranging from $20 to over $100, though they still reserve the right to reject irrelevant submissions. Ultimately, the BCM urges those seeking guest posts to “stop the madness” of random requests and instead prioritize meaningful connections and thoughtful, tailored pitches to improve their chances of success.
