SEO

SEO, or Search Engine Optimization, is the process of improving a website’s visibility and ranking in search engine results pages (SERPs) to attract more organic (non-paid) traffic. It involves optimizing various elements of a site, such as content, keywords, meta tags, URLs, and images, to align with search engine algorithms and user search intent. SEO also encompasses technical aspects like site speed, mobile-friendliness, and secure connections (HTTPS), as well as external strategies like building high-quality backlinks and engaging in social media promotion. By implementing SEO best practices, businesses and individuals can enhance their online presence, reach their target audience, and achieve higher credibility in a competitive digital landscape.