This is the question your readers and potential readers have every time they come to your site. If the content of your site is boring or doesn’t catch the reader’s eye or fancy, then you are going to lose readers and potential income.
Now if your site is a simple set of links with a bunch of Adsense ads on it, then this article doesn’t pertain to you, because you don’t care, you just want folks to stumble over your site.
You need to figure out how to make your posting interesting. A picture is always interesting, a video is even more interesting for a lot of folks, I really like this clip, of my daughter sinking a 3 pointer, which I then wrote an article around:
Ask yourself the question, “Would I want to read this”, every time you write and you won’t go wrong!