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Traffic

Website traffic refers to the volume and nature of users visiting a website, encompassing all interactions and activities performed on the site. It is typically measured by metrics such as the number of visitors, page views, session duration, and bounce rate. Website traffic can be categorized into different types, including organic traffic (from search engines), direct traffic (users typing the URL directly), referral traffic (from links on other websites), and paid traffic (from advertisements). Analyzing website traffic provides valuable insights into audience behavior, preferences, and engagement levels, helping site owners optimize content, improve user experience, and achieve their goals. Effective strategies like SEO, social media marketing, and email campaigns can help drive relevant traffic, boosting visibility and performance.