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Link Building a Tutorial (External)

I have already given some ideas about creating internal links with Link Building a Tutorial (Internal) (see I just made an internal link right there). Still, now we need to do the critical task of creating External Links (i.e. links from other sites, that hopefully have a higher Page Rank than you). External links (hopefully) bring new readers to your site and can increase your prestige and page rank, so you need to take this topic very seriously.

I have learned a lot of methods for building up external links from my website THE Canadian Personal Finance Site (see I just created an external link for that site). Some have worked well, others not so much, so let’s wander through some of the methods that seem to help out.

Broken Links link building
Fix Broken Links

Just Ask

One way of getting links from external sites to your site is by asking the external site owner to link to your site. This seems obvious, but it doesn’t happen often anymore either. I rarely add links to my websites from e-mails sent to me from sites I do not know about (sorry, if I linked to everyone who asked, I’d have a site of links and not much else). If the site owner doesn’t know of you and does not know you, don’t expect them to link to your site unless they are incredibly generous. You can try this method, but don’t expect a lot of success with it, unless you know other bloggers well.

Best of Posts

Another option is to create your own carnival, where you find the big sites in your category and create a Weekly Best of Links post ( an example of this would be my Random Thoughts: Slash into Lent post). You end up creating outward-facing external links, and if those sites see you linking to their content, they may do the same for you—not often, but it does happen.

Remember, with this kind of post, don’t include too many links because folks just don’t click that many links on any site.

Big Social Media Sites

The use of Social Media like “X”, Reddit, Tumblr, Facebook, Mastodon and so many others seems to be the main way to drive traffic to your site. Having your site link to your Social Media profile, then helps you drive traffic back to your website. Examples you might ask?

Mainstream media mentioning you will also cause an explosion of links too, but that is very much hit and miss as well, but more exposure in Social Media, increases the chances of this kind of lucrative exposure.


Get to know other bloggers in your field or in your city. Meet them face to face or via Instant Messaging because the larger your circle and network is, the more links you will end up with.  It’s not easy to do this (don’t leave comments about how you’d like to get together with the author on websites, that is just creepy), but you must try. Use Twitter or something like that and say you are in some city and looking for fellow bloggers to meet, you might be surprised who might answer (but also be careful, there are a lot of Trolls and Odd Folk out there too).

As with job hunting, networking is a key to building your site and links to your site.

With these two tutorials, you should be able to start building your stature on the web with internal and external links.

Life is a Carnival

 Blog Carnivals are Done sums it up nicely. The concept of a Carnival was good, but it got overdone, and now there are very few if any public carnivals left. They are done.

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