This is the question your readers and potential readers have every time they come to your site. If your site’s content is boring or doesn’t catch the reader’s eye or fancy, you are going to lose readers and potential income.
Now, if your site is a simple set of links with many Adsense ads on it, then this article doesn’t pertain to you because you don’t care. You want folks to stumble over your site.
You need to figure out how to make your article interesting. A picture is always interesting. A video is even more interesting for a lot of folks. I like this clip of my daughter sinking a three-pointer, which I then wrote an article around:
Ask yourself the question, “Would I want to read this” every time you write, and you won’t go wrong!