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WordPress Plug-in Hell

WordPress users must manage plug-ins carefully to avoid overloading their site and harming SEO. Overuse of resource-intensive plug-ins like JetPack and Yoast can lead to a sluggish site and HTTP 504 Errors. An effective strategy to identify problematic plug-ins is the ‘Plug-in Wipe Out Game,’ where all plug-ins are deactivated, then reactivated individually to test their impact on site performance. The author’s experience shows Yoast caused significant slowdown, indicating it may not handle large sites well, leading them to consider Rank Math as an alternative. Site performance is vital for search engine visibility, so finding the right balance of plug-ins is critical.

Guest Posts Stop The Madness

Guest Posts: Please Stop the Madness

This highlights the overwhelming frustration bloggers face with unsolicited guest post requests from strangers, describing the influx as a “tsunami of e-mails.” The BCM criticizes cold emails as ineffective and often ignored, emphasizing the importance of building genuine relationships with bloggers before proposing guest posts. Suggestions include engaging with his content through comments and shares, understanding the blog’s perspective to ensure alignment, and networking strategically to build credibility.

Additionally, the article notes a growing trend where some bloggers charge fees for guest post opportunities, ranging from $20 to over $100, though they still reserve the right to reject irrelevant submissions. Ultimately, the BCM urges those seeking guest posts to “stop the madness” of random requests and instead prioritize meaningful connections and thoughtful, tailored pitches to improve their chances of success.

SEO Trolls

Trolls Love SEO?

The internet troll brigades, including foreign actors, are using SEO tricks to spread misinformation and manipulate online platforms. They focus on building reputation, advertising, and influence to push their agendas. Trolls also employ AI-based tools and have deep pockets for advertising, making it challenging to distinguish them from genuine users. This behavior aligns with the concept of #fakenews, as trolls create fake websites to disseminate misleading information. Understanding their tactics can help in recognizing and combating their influence.